CORPORATEBrazil
Eletromidia, Motiva and EcoRodovias form an out-of-home media joint venture on highways
Eletromidia, Motiva and EcoRodovias announced on September 29 a joint venture to operate advertising on highways, with 51% for Eletromidia and 24.5% for each toll road operator, according to NeoFeed and Brazil Journal. The goal is to exceed 200 media points by end-2027. The deal still requires Cade approval.