Itaú launches Itaú Pay to compete in e-commerce checkout

In brief

Itaú launched Itaú Pay for e-commerce payments.

Decolar is the first client.

Verified fact · material
Itaú Unibanco launched on October 30, 2026 Itaú Pay, a payment method for e-commerce checkout.
Launch.
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Verified fact · material
The product combines credit, payments and acquiring via Rede, with Decolar as first client.
Product.
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Verified fact
According to NeoFeed, Localiza, Zig and Ebanx are among the next partners.
Partners.
Sources[01]
Verified fact
According to Money Times, the product competes with Nubank in retail.
Competition.
Sources[02]

Transmission to assets

The earnings effect depends on merchant adoption, still early.

ITUB4uncertain

New product expands revenue.

Strong competition.

What would change the view: Good adoption.

direct5% confidence

Direction is an explanatory hypothesis, not a forecast or recommendation.

Next signals

Limits of the reporting